Using an Email Marketing Campaign to Promote your Business

Email marketing has to be included in any internet marketing campaign and, by choosing a good email marketing service that will automate everything for you, should free you to get on with developing other areas of your business.

Here are a few ideas on how you can use an email campaign to promote your business.

• Staying in people’s minds is a distinct advantage of sending an email periodically.  Customers will remember you and your business when they’re ready to buy.

• Generating interest in your business and what you have to offer is easy with an email campaign.  When sending the email to the subscriber, you can ask them to forward it on to interested parties.  These, in turn, may forward it on to their family and friends and before long your email has gone viral!

• Gathering feedback and responses from people is a great market research tool.  You can do this through an email by asking people to complete an online form or survey, or ask their opinion.  People love to share their opinions if you make it easy for them to do so.

By using an Email Marketing Service you will be able to achieve much more with your email marketing campaign.  Once the initial work has been done you can set it to autopilot, freeing you up to concentrate on getting more custom.

Most Email Marketing Services provide a core service featuring autoresponders, spam checkers, templates, etc.  In addition, some offer the facility to create online surveys and others offer integration with mobile/SMS/RSS marketing.

Here are five of the best leading Email Marketing Services for you to have a look at:-

 

• Constant Contact 
  Launched in 1998, Constant Contact markets itself as championing the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships.  It offers a comprehensive core package and a free 60 day trial.  For an extra fee you can include online surveys and polls in your package.  Prices start from as little as $15 per month and includes unlimited free support and online training.  Constant Contact makes it easy and affordable to build strong relationships with your customers. Try our FREE 60-Day Trial.

• Aweber
  A very popular Email Marketing Service providing a comprehensive package for the small business, including email newsletters, sign up forms, subscriber tracking and it’s all very user friendly.  Aweber has a very good reputation and with deliverability being one of the best around at 99%+ it’s very popular with internet marketers.  Prices start from $19 per month for up to 500 subscribers.

• Vertical Response
  A fast growing Email Marketing Service that provides a full suite of self-service marketing solutions for small businesses, including email marketing, social media marketing, event marketing, are just some of the services on offer.  Prices start from as little as $7.50 per month for 500 subscribers.  Special Offer >>Send 500 FREE email newsletters with your VerticalResponse trial!

• Mailigen
  Mailigen markets itself as providing intuitive and very easy to use email marketing capabilities to all business sizes whilst offering the most cost-effective web-based email marketing solution on the market including sophisticated features that usually cost much more.  Online surveys and SMS marketing is included in the price of $10 per 500 subscribers.  However, their deliverability rate of 86% is the lowest of all five but they do say that they’re improving it all the time.  It’s a very good price for the full package, as the others charge extra, as long as you intend to include online surveys and SMS marketing in your marketing campaign, it’s a good deal.
  Start 30 day free trial

• Get Response Another Email Marketing Service that includes online surveys in its price of £12 for 1000 subscribers.  Again it offers a full marketing package and has a good deliverability rate of 99%.  It claims to have over 1 million subscribers with 220,ooo active accounts.  As with the others, it offers a 30 day free trial.Get the easiest, most engaging email marketing service anywhere, starting at only £12.00/month.  Open your account now!

 

Apart from giving your business a professional look, you will be able to build up an invaluable contact list of  customers that you can sell to over and over again.  And, as long as you keep sending content-rich emails relevant to the consumers in your niche, there is no reason why your list shouldn’t keep on growing. Watch this great little video on using autoresponders in your email campaign. It makes life so much easier.

 

Try AWeber’s Autoresponders for $1

Email marketing will never “go out of fashion”.  It’s a great way to keep in touch with people who are interested in what you have to offer, keeping customers up to date with newsletters and ezines, offering new services and online bonuses – the list is endless.

For more in depth information to which facilities each Email Marketing Service has, take a look in our Hot Deals section at 5 of the best Email Marketing Companies page, highlighting the features each service has to offer.

As always, give us feedback and if you want to recommend any Email Marketing Services to us then let us know.