Finding Customers to Target

Customers are your business – without them you don’t have a business. But there are groups of customers that can make your business boom and will be alot easier to sell to.

Finding products to sell is easy.  You shouldn’t even be thinking about that until you find your customers.  The secret to your business success is to find a hungry market and then find a product to meet the demand.
There are two types of customers that you should target as these people will buy no matter what.

• Group One are Desperate Buyers.  They have a problem that needs solving.  It may be medical, financial or social but they are looking for a solution as quickly as possible and are willing to pay.  You can help them by offering a product or service that will provide them with a solution.  It’s a win:win situation.

• Group Two are Passionate Buyers.  These are people who are passionate about their hobbies or interests and will buy everything on a particular topic.  It might be collectors items or it may be how to improve in a particular sport.  These people want to be the best and are willing to pay a premium for that knowledge.

“But how do I find a hungry market”, I hear you say.  Well, there are quite a few places where you can look for ideas and find out what people are willing to spend their money on.

• Start close to home.  Look at yourself, what are your hobbies and interests?  What about your family? What are their needs?

• Look at your friends; what do they spend their money on?

• Snoop around for more ideas, join social networking sites, get connected to people to find out what their problems are, their passions, etc.

• Take a look at Amazon.com (co.uk).  Delve through the categories at the bestsellers list.

• Go to ebay pulse to see a list of the most searched for products.  This indicates what people are willing to spend their money.

Gathering all this information is invaluable when choosing your niche.  Your customers are the most important part of your business.  Without them you don’t have a business so choose your target market carefully because you’ll be spending alot of time with these people.  You need to have some kind of affinity with your customers to give them the confidence to trust and buy from you.  If you get it right then you’ll have the makings of a successful online empire.