Your USP (also known as Unique Selling Point or Unique Selling Proposition) should sum up what your business can do better or differently than others and set it apart from your competition. Read our tips on how to create your USP.
USP – What can I offer? Chances are you won’t come up with any different USP that is not already being done but see if you can improve, adapt or re-invent versions to suit your business. It may be having half price sales, seasonal sales or freebies.
How about an online forum or a visitors page showing customers photos – this creates a sense of community and a reason for people to return to your business.
Or, your USP could be a feature of your website that makes it very user friendly, or customer service that’s better than anyone else.
Pinpointing your USP requires some serious brainstorming and creativity. On the surface your business will be offering the same thing as thousands of others so how do you set yourself apart. Here are a few ideas to think about when creating your USP:-
- Look at what you do and how you do it.
- Can you focus on one or two key services that are in demand?
- Think of your niche market – any specialities?
- Is there something significant about the way you do business?
- Will you offer free P&P or next day delivery?
- Think of the research you did on your target market. What did your customers want?
- What was important to them – low prices, freebies, reputation?
Take a look at the competition. How do they use their USP? Is it based on price, on customer needs or their desires? The more you get to know your customers the better you’ll be able to choose a USP that will appeal to your niche. Whichever USP you choose, it should make your business STAND OUT FROM THE CROWD & GET NOTICED